So I checked the mail the other day and found this “Notice of Inclusion In a Scientific Study.” My first instinct was maybe this was one of those medical studies where you get paid to be a lab rat and test out some experimental nasal spray or something. I started thinking of all the vintage 90s apparel I could buy from PacSun with the money.
Nope. It turns out this was just a cheesy political advertisement (and a retarded one at that) from a group called Arizona Wins.” The flier goes on to say that they’re “conducting an experiment to understand which voters participate in the November 6 election.” However, this is ultimately nothing more than a lame political ad. Thoughtfully, it also provides “information you need to be a successful voter.” This information consists of basic polling location information and a comically partisan summary of the candidates’ positions which only someone with the brain of Mr. Potato Head would find persuasive.
In fact, there is nothing “scientific” about the way this information is presented. Even though it is somewhat tongue in cheek, this annoying bit of junk mail is revealing in the sense that it demonstrates how the notion of science has come to be associated with political activism and propaganda rather than a cold, objective pursuit of knowledge. It also reveals just how infantile our democracy has become, to the point where politicians and their minions openly insult the intelligence of the voters they intend to appeal to. The disturbing part is that they’re rewarded for doing so, because at the end of the day most people really are that stupid. Having worked retail for many years, I found that the vast majority of people could not even interpret a coupon correctly. A discount sign would say something like “$50 off a second pair of jeans when you buy a pair at full price.” and nearly every day customers would look at it and I’d overhear them say things such as “Oh look honey everything in the store’s 50% off!” These are the kinds of people whom society trusts to analyze and determine the fate of politicians’ policy proposals on complex issues which collectively affect our lives.
This particular political advertisement appears to have been created (or at least approved) by a local tumblrista and
airhead high IQ activist. EDIT: Apparently people have received these in other states too, so it must be a nationwide thing. In any event, it is the dumbest piece of political junk mail I have ever received. It’s irrelevant who created it though, because it isn’t all that unique. It’s just the same sort of sleazy marketing tactics we’re bombarded with every day, the kind promoted by greedy companies which politicians (such as those lauded by this flier) emptily promise to keep in check. Electoral politics is retarded. If you want a picture of the future, imagine a person who can’t figure out how to use the self checkout at Target dictating what’s “best” for the country.
Happy election day!