The Outer Limits of an Ideological Future

“See, it’s always the same. Clouseau is sitting there, in a chair, just like you, with his back to me. Then suddenly, my hands go round his throat, and I begin to squeeze. It’s wonderful. It’s marvelous. I’m squeezing. And the more I squeeze, the freer I feel. I’m in ecstasy. And then suddenly, suddenly my problem is solv-ved.” -Inspector Dreyfus

My old friend Millennial Woes has been cranking out a lot of thought provoking content as of late. One thing I like about his videos is that he tends to leave them somewhat open ended, often hinting at a conclusion but leaving it for the audience to ponder. One of his recent videos, titled “Signs of An Ideological Future” he talks about how we’re reaching (or have reached) a stage when many people are no longer interested in debating or even hearing from people that have views which don’t conform to their in-group orthodoxy opinions (even if the debate comes from someone within their own movement, and whose involvement in said movement predates their own by many years.) I’ll come back to this later. Near the end of the video, Woes floats the possibility that for those on the left that hate SJWs, there may be no alternative for them but to join the AltRight. A year or two ago I might have agreed with this likelihood but not now. I’m not sure what form they will take, but alternatives inevitably will emerge when push comes to shove. Why do I think this? Another of Millennial Woes videos offers a partial clue.

To put it mildly, there are too many crazy and retarded people in the AltRight itself. I’m not talking about people with “extreme beliefs” (or whatever.) I recognize the importance of desensitizing people to social taboos through trolling, irony and shock humor, and I operate on the principal that anything should be up for rational (small r) discussion. I addressed this before, defending Richard Spencer during the NPI “salutegate” uproar as well as the Milo controversy. What I’m talking about now though is the issue of personalities. There are substantial numbers of vocal groups in the AltRight that are outright lunatics and an even greater number that have such insufferable personalities that one wouldn’t want to get stuck hanging out with these jugheads alone for 5 minutes at a party, let alone live in an ethnostate with them and thousands of their cohorts, even if one might agree with them ideologically on 90% of issues.

Of course I’m not talking about the primary AltRight thought leaders like Spencer, Woes, and Greg Johnson (who are frequently attacked by the same socially abrasive mobs whenever they say something interesting) or other minor figures and writers. I’ll give some examples…

This happens to Richard Spencer almost weekly where he casually spouts an opinion that deviates from the traditional right wing dogma. Instances of this include his skepticism of the “holodomor,” his arguments against local ethnonationalism in favor of a European racial superstate, his support for universal health care and his having the audacity to express even the vaguest tolerance for transgendered individuals. In many cases these contrarian type statements are simply thought experiments, but according to ideological enforcers, no exploration of ideas is allowed, no creative thinking will be tolerated. You’re not permitted to question anything in the unwritten AltRight sacred mythological canon, no matter how many holes or inaccuracies you can demonstrate in it.

In another glowing example, Tara McCarthy took a break from promoting unfounded pizzagate conspiracy theories to make a video called “The Dark Side of the AltRight.” In this video she sensibly chronicles and denounces some of the recent incidents of random violence by a few kook members of the AltRight. Scores of morons in the comments pounced on her, attacking her for daring to suggest these acts of violence were dumb and counter-productive. Note that we’re not even talking about self-defense or some kind of perhaps inevitable political violence that could conceivably lead to a declared objective. These were instances of a lunatic killing other people in “his own movement” and another was just
some drunken idiot randomly stabbing an ordinary black guy on the street. There were other incidents and stories as well, but they featured more or less the same level of nuttiness. We all understand why the media amplifies these stories and downplays black on white crime, but at the end of the day it’s not unreasonable to demand mentally coherent conduct in public from members of a movement which purports to be fighting to preserve/restore civilization.

Yet another recent instance where hordes of unhinged AltRight people freaked out was when Beardson Beardly made what I thought was a very persuasive video in which he articulated the mildest criticisms of the ultra lame “white sharia” meme. I don’t even tend to agree with half of Beardson’s opinions, but I enjoy his vids because he has a fun going, down to Earth personality and more importantly he is able to think for himself. He’s someone you could get along with. Also he likes the Beach Boys and wore a Ween shirt in one of his videos, so you can’t really go wrong there. Anyway, later in the video Beardson takes issue with the people in the AltRight who were making fun of “Aids Skrillex” for working in a grocery store. Beardson makes an appeal to empathy and argues that they should prioritize directing their energy toward more big league opponents rather than harass some random kid who made a few anti-white comments at a shitty Trump rally. Incidentally I would have asked the question, “What’s wrong with working at a grocery store?” Especially the one he supposedly works at, which appears to be an awesome heath food / farmers market type of store. Even if it wasn’t though, who cares? I though the AltRight was supposed to be on the side of the working class. Why would they be shaming someone for working a perfectly respectable job? This hypocrisy reveals many of them to be no different from normie rat race republicans, equating someone’s worth in life with how much money they make. Anyway, commenters didn’t hesitate to pile on and trash Beardson for making this video. The significance of this is that Beardson is a far right, radical traditionalist and race realist. If the AltRight rank and file are willing to go berserk and shun someone like him over a minor disagreement, then it hardly seems worth it for people who have broader cultural disagreements to bother entertaining the idea of getting involved with the AltRight.

As Greg Johnson has pointed out, “bullying only works on psychologically weak people.” Intelligent, self-confident and capable individuals don’t care if you call them “beta males” or tell them they have “too much soy in their diet.” They don’t care about being called a “cuck” (a once clever insult which had a specific racial meaning that has since been ruined by misuse.) They don’t give a shit about being called a faggot or degenerate. They will just laugh it off and conclude you and your squad are a bunch of insecure halfwits. Ultimately though, they will dismiss you and move on.

At this point you might be thinking “Yes, but if these leftists or AltLite people hate SJWs enough they will come to the AltRight anyway. They’ll be forced to.” Don’t be so sure. If someone like me (who has been writing explicitly pro-white articles for several years) can deduce that the personalities that makeup the AltRight legions are so insufferable and illogical that one could actually find themselves preferring the company of the skeptic community or even actual SJWs…then what are the odds that normal people will take the Nestea Plunge into the AltRight and stay there? By normal, I don’t mean “normies” either, just intelligent open-minded people who may be willing to give identitarian ideas a fair consideration. Indeed, many writers and thinkers that have been pushed into the AltRight over the last few years as a result of excessive anti-white hatred and political correctness, have already come and gone, having grown weary of the toxic and loony atmosphere. They reached back into the medicine cabinet for another colored pill, the first one they could find…and checked out.

It’s become clearer and clearer over time, that when many in the AltRight talk about preserving “our people,” they’re certainly not talking about White people or Europeans. They’re talking about a teeny tiny subset of Whites that embrace radical traditionalism (which traditions though?,) “White Sharia,” arranged marriages, primitivism, Little House on the Prairie living, specific types of architecture, “nofap,” weird conspiracy theories, and a host of other things bundled in, which hundreds of millions of healthy and well-adjusted White people would want absolutely nothing to do with. Yet if one expresses a different preference on any of these issues, the AltRight mall security busybodies are out in full force to shake you down.

To be successful, these movements will require a unionization of many different types of White Europeans and even non-whites who display a willingness to contribute and prove they have a role to play in these societies. The choice though, won’t simply be limited to SJWs and AltRight. Whether it’s Nazbol, transhumanism, corporate monarchism, neoliberalism, communism, anarcho capitalism, LandBrand neoreaction, chic nihilism or whatever…there will be many different options for people to gravitate to, for those that decide not to lock themselves into what’s fast becoming the equivalent of an ideological padded room.

Brandon Adamson is the author of Beatnik Fascism

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A Time Beneath the Surface

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I’ve seen a lot of morons on social media celebrating and encouraging political violence against people like Richard Spencer. The consensus among them seems to be something along the lines of “We can’t let this happen again. You saw what happened last time when we stood by as fascists rose to power. We can’t allow these people to have a public platform. They must be relentlessly attacked.” It isn’t surprising that they think this is some innovative or amped up approach, given how superficial most people’s knowledge of history is (Edward Gibbon spent decades of his life studying the fall of the Roman Empire in order to get a complete picture of just that one historical event.) I myself spent a couple of years obsessed with the Vietnam War, reading everything I could get my hands on that covered the subject, and I still feel like I only scratched the surface (maybe I’ll write more about this sometime.)

In any event, far from being an innovative or effective approach, the people encouraging violence are retracing the same steps and ironically are facilitating the expedited rise of nationalism. You always hear people talk about the Brownshirts and the Blackshirts as being these villainous thugs and bullies, jackbooted, Clockwork Orange level sadist gangs in uniform roaming the streets, terrorizing innocent people. Though they were made up mostly of normal working class people, 70 years of relentless post-war propaganda has mythologized them into monstrous legions of evil bogeymen. Yet you rarely hear people talk about why these groups were created. The reason why groups like the Blackshirts were formed in the first place was because nationalists were being heckled and attacked at their rallies. It was determined that protective groups had to be formed to prevent the rallies from being violently disrupted. Watch the 1967 interview below with Oswald Mosley, and tell me we’re not watching history repeat itself before our very eyes:

I doubt most of the people celebrating the gutless sucker punch on Richard Spencer have any clue what historical forces they’re re-unleashing. I doubt most of them would even know who Oswald Mosley was if they heard his name. The framework of most Americans’ understanding of WW2 history appears to be primarily shaped by Indiana (((Jones))) movies and a few weeks of hearing about the holocaust in school.

To get an idea of what we’re possibly headed toward, David Hines recently offered up an excellent Tweetstorm on the potentiality and form of future political violence in the United States. The only issue I would take is that he slightly overemphasizes the left/right paradigm in my opinion. Most major corporations endorsed Hillary. Democrat and Republican have become dated labels and are in the process of being redefined. Identity politics has proven to supersede mere class concerns. Wealthy CEOs who send jobs overseas and outsource are championed by the left so long as they promote non-whites into high positions in their companies and donate to social justice causes. Meanwhile, poor or middle class whites are vilified and now apparently even considered fair game targets for violence if they have they hold the “wrong” opinions on race, gender or just happen to be wearing a Trump hat in public. The divides seem to be more accurately pro-white vs anti-white, globalism vs nationalism or even pro-west vs anti-west. These three separate divides are intertwining to condense confused battle lines. It would seem that any white person who favors restricting immigration and promotes a protectionist trade policy will simply be categorized as far right from now on, no matter what their positions are on other issues.

Just to wrap things up, I support Richard Spencer, and I’m doing my part to move away from all the “factioning,” infighting and signaling, in order to better assist those that are out there taking the heat from people who hate all of us.

The AltLeft “Tea Party”

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I know what you’re thinking, but no, I don’t mean “Tea Party” in the sense of the happy meal conservative movement that emerged in the early part of the Obama administration. Nor am I referring to anything relating to the Boston Tea Party or the American revolution.

I’m talking about the AltLeft and how for me it has come to resemble the tea party in Alice’s Adventures in Wonderland (1972 version of course!) This film was always on HBO in the mid 1980s, even though it came out in the early 70s. I believe the reason they began to re-air it in the 80s was because the star, Fiona Fullerton, had grown up and re-emerged as a Bond girl in “A View to a Kill,” which came out in 1985.

Anyway, when I first got involved with the AltLeft about a year and a half ago, in my mind it was always meant to augment the AltRight, not outright oppose it. It was a way to view and examine the affects of multiculturalism and political correctness from a cultural and economically left lens as well as from a secular and futurist perspective rather than the radical traditionalist, socially conservative one that dominates right wing circles. In other words, recognizing the implicit whiteness that underpins the identities of progressive cities like Seattle or Portland, and asserting that it must become explicit to some degree in order for those places to maintain their culture, aesthetic and quality of life. It was to put forth the idea that someone can be pro-white without the albatross of traditionally conservative culture, pre-modern aesthetics, capitalist economics, or widely accepted republican historical dogma (“the 60s were bad,” “Vietnam draft dodgers were traitors,” “McCarthy was right,” “I hate modern architecture” etc.) If you hang around right wing groups for any period of time, you’ll find they have an assumed historical narrative that informs many of their beliefs. I say “assumed,” because they just take it for granted that everyone who agrees with them one issue such as race also accepts their historical framing of a wide range of other issues, such as economic systems, religious beliefs or aesthetic preferences (just as someone on the “left” might assume that anyone who supports trans rights and raising the minimum wage automatically accepts the idea that racial diversity is always a good thing.) Not everyone buys the package deal.

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Unfortunately, the AltLeft has instead attracted a wide range of bizarre characters, each with their own zany ideas about what the AltLeft should represent. Many of them never read any of the original manifestos that I or Robert Lindsay or anyone else wrote or bothered to do any research. They just started using the term like they’d started a new band without checking to see if some other band was already using the name. That would be understandable if this were the pre-internet days, but it seriously only takes like two seconds to Google. Others actually did thoroughly read this site and somehow managed to come to the conclusion their peculiar ideology was compatible with mine, despite it being a complete mystery to me what exactly was the point of agreement. The AltLeft has come to attract all kinds of eccentric personalities, each one adhering to their own pet belief system. Worse than that, many have joined the AltLeft for the purpose of militantly opposing the AltRight, which is something I never intended to do (hence the reason I still use the tagline “the left wing of the AltRight.”) Though I disagree with him on a few ideological points…I happen to support Richard Spencer and I have defended him numerous times when certain squeamish (and often prudish) factions as well as a few prominent figures of the AltRight unsuccessfully tried to throw him under the bus.

So when I interact with other people in the incoherent “movement” known as the AltLeft, it feels a lot like the sitting down at the tea party in Alice in Wonderland. It’s a group of outlandish castouts, contrarians and vagabonds that have little in creatural commonality other than their politically idiosyncratic tendencies and behavioral eccentricities. Part of me finds this demoralizing, wondering why I ever bothered going down this rabbit hole and whether I can just climb out and forget the whole adventure. Yet the other part of me just embraces the gathering of this zany cast of characters for the sheer chaos that it is unleashed, as we bounce off the wall ideas past each other and revel at the sight confounded normies that stumble into our world.

You Can’t Salute That on Television!

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white people giving Roman salutes…the horror!

Confession time… When I entered the pro-white scene a few years ago, I never went through any kind of Esoteric Hitlerism phase. I’ve never been much of a WW2 enthusiast or had any kind of fetish for Nazi era iconography or memorabilia. I never got into holocaust revisionism or any of that. It simply never interested me at all, and I don’t find it to be relevant to our present conflict, which is whether or not white people have a right to act in our own collective interests (we do, and we will.) I’m not a big fan of countries’ that waste their newly established productive nationalism by putting their most patriotic soldiers through the meat grinder in unnecessary wars. Both the Germans and Italians opted for military adventures that were ill-advised, even if some were justified. On that front, Franco’s Spain was a much more admirable example, as he was remarkably able to keep the Spanish out of World War II (for the most part,) despite the nation’s proximity to some of the bloodiest large-scale warfare the world had ever seen. While Germany and Italy were completely destroyed, Franco’s regime survived and thrived until his death in 1975.

To the extent I maintain any interest in the WW2 historical period at all, it is largely limited to an appreciation for the aesthetics of Italian fascism and futurism, which mostly consists of things most conservative traditionalists or right wing reactionary types hate and consider degenerate. That’s right. I love all that brutalist architecture and futurist / modern art. Go ahead and cringe if you want. My ideal city (strictly aesthetically speaking) would probably resemble the fictitious fascist city depicted in “Conquest of the Planet of the Apes.” (minus the animal cruelty.)

Hell, I even like the creepy and weird performance art of today. When conservatives were expressing their moral outrage and disgust at Marina Abramovic’s “spirit cooking,” I was thinking “Gee, if Hillary is actually into any of this freaky shit, she’s cooler than I thought.” It’s not the sort of thing I’m interested in to be honest, but I like other weird stuff, so I understand the appeal of weird and creepy things in general.

Anyway, the reason I mention all this is that it’s a mistake the media often makes in assuming that anyone who is pro-white is some kind of Nazi fetishist (though I don’t have a problem with anyone who is.) For most, the road here is simply a realization that as a white person, a society becoming less European demographically would be (and has become) increasingly hostile to me and an undesirable place for people like me to live, period. We pay attention to and process what non-whites say, understand their plans are for us in the future, and we have decided to organize accordingly in collective resistance to the premature chalk outline they’ve drawn up for us. We’re just not interested, thank you.

A bunch of lame and uptight people threw a fit because some individuals decided to jokingly give Roman salutes at the NPI gathering in Washington DC. They were concerned this somehow makes us look bad to normies. I think this is nonsense. Older boomers and some Gen X types might get freaked out by this sort of thing, but many young people don’t care. World War II and the Nazis are ancient history to them and a big joke. I hate listening to these nervous nellies and concern trolls go on and on  “Looks like the AltRight just blew it and shot themselves in the foot by giving the press ammunition.”  The truth is young people just don’t give a shit. It reminds me of how republicans and conservatives are still always calling people “communists” as if it’s still 1965 and anyone still cares or feels stigmatized by being labeled a “commie” besides old boomer cuckservatives. These tired labels are losing their power over people, which is why the media is going into hysterical mode: “What? didn’t you hear us? they are nazis! What do you mean it doesn’t bother you? We’ll keep saying it louder!! Fascists!!!”

No one cares about being called racist anymore. More than anything, it’s important that people see us having fun and misbehaving. We want to shatter the mirror maze of social taboos, not merely stumble around it, constantly bumping into the walls. Desensitizing people to taboo symbols is crucial to destabilizing the existing moral framework.  Sure people like Ramzpaul are right when they say the media wants to associate us with “evil nazis,” but what if people got so used to seeing fascist symbolism and gestures thrown about casually that the sight of them no longer triggered a negative emotional response? We cannot stop the press from associating us with Nazis. They can frame anything we say or do within that context, but we have the power to make a mockery of that association and expose it for the bogeyman that it is.

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My message to squeamish people both inside and outside is this:

Look at you timid people, afraid of something so innocuous as a Roman salute! a hand gesture! Why would you like to be like them? What kind of pathetic way is that to live? Afraid of making offensive jokes or expressing yourself in ways that might get you in trouble? Why not question the moral authority that’s been imposed on you in its entirety, rather than just the aspects that relate to drugs or sexuality? Wouldn’t you rather be like us? We’re the free spirits. We say what we want. We stand by what we believe is true even in the face of an onslaught of hostility from all directions, even within. We don’t much care what people think about us, because we don’t crave acceptance in the world you live in, which you don’t realize is actually a prison. It’s you that should be wanting to hang out with us, not the other way around. Whether we want to get drunk and do Roman salutes with exotic women or if we feel like playing catch with swastika shaped frisbees at the beach while listening to Charles Manson records on a sunny Saturday afternoon, we’ll do it. We don’t have to justify ourselves to anyone. If you wonder why we don’t seem to care that our exuberant indulgences and “provocative” statements potentially scare away timid people, it’s because we’ve determined our way is preferable to conforming to a life spent meekly tip-toeing on eggshells. Feel free to justify yourself to us if you want in. Otherwise keep walking.

 

Building Deserted Media Empires – One Microblog at a Time

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As his final Labor, Hercules was instructed to bring the hellhound Cerberus up from Hades, the kingdom of the dead. The first barrier to the soul’s journey beyond the grave was the most famous river of the Underworld, the Styx. Here the newly dead congregated as insubstantial shades, mere wraiths of their former selves, awaiting passage in the ferryboat of Charon the Boatman. Charon wouldn’t take anyone across unless they met two conditions. Firstly, they had to pay a bribe in the form of a coin under the corpse’s tongue. And secondly, they had to be dead. Hercules met neither condition, a circumstance which aggravated Charon’s natural grouchiness. But Hercules simply glowered so fiercely that Charon meekly conveyed him across the Styx.

source: Mythweb

By now almost everyone is aware of Twitter’s purge of prominent AltRight accounts over what appears to be strictly ideological reasons. In the past, Twitter would ban people for aggressively trolling or attacking other users, but so long as you weren’t constantly tweeting slurs at people who had enough followers to mass report you or just happened to piss off the wrong person at an unlucky time, they pretty much left you alone. The most obvious example that Twitter has decided to pursue a more aggressive policy and clamp down on speech for ideological reasons is the recent banning of Richard Spencer. Spencer was a mild mannered user and didn’t engage in any kind of aggressive behavior. He was banned for having pro-white opinions, nothing more or less. As Reactionary Tree pointed out,“they even banned the Washington Summit Publishers twitter account which is the publishing wing of NPI,” which hadn’t posted a single tweet in the last 10 months. There are of course many other examples of AltRight accounts which have been purged in a very short period of time, such as Spectre, Ricky Vaughn, Genophilia, AdolfJoeBiden etc. These accounts were confrontational and “offensive,” but their ideological opponents were equally aggressive and yet remain unbanned.

I’ve said this before, but I think it’s important for anyone involved in alternative politics to maintain a blog or some other kind of independent web presence outside of social media. I notice that a lot of the most interesting and astute thinkers are very prolific posters on Twitter but don’t have a blog or any kind of web presence. The most obvious problem for these people is that their entire brand and thousands of cogent expressions of thought be wiped out with a keystroke, pulling their platform entirely out from under them. However, there are other things to consider as well. Think of posting on social media as being like working for any other big corporation. What smart people do when they work for a company is make as many connections and gain as much knowledge and influence as they can with their within the organization, building up their “personal brand” reputation. Ultimately though they slowly work to use the leverage they’ve obtained toward building a business for themselves at some point, where they will wield all the power and control which can be used as a force in the industry as a whole. So basically, as you post on Twitter you direct people toward your own site, which will network with other similar like-minded sites, which will promulgate into a kind of mini media empire. Such mini empires can and should be marketed dually through existing social networks, but you’re not gambling your ideas and brand by participating in them. You’re contributing to building something. Alternative platforms like Gab are great, but still ultimately belong to someone else…another emperor’s virtual kingdom which could vanish tomorrow. Where is your machine? Where is your cog in this wheel?

Why should you or I even care? Well, many of us look around at a lot of the new media, and we find many of the figures and outlets don’t really align with our views. For example, I’m not a huge fan of the manosphere, yet sites like Return of Kings have grown to where they rival mainstream feminist media outlets in terms of traffic and influence. Imagine if Roosh had never built a site or written an ebook and had done nothing but post on Twitter for years, only to be randomly banned one day and see his hard-earned brand rendered impotent overnight. People often complain about Alt-Lite incarnations like Milo, Blaire White, Gavin Mcinnes, Cernovich, Breitbart etc. Yet, if you wanted people in the broader population to recognize your views as being those representative of a movement in which Alt-Lite personalities are often mistakenly credited as leaders, you’d have to be able to compete with the above influencers and challenge their behemothic megaphone for supremacy in the crowded ideological soundscape.

Many of my favorite people whom I like and share a similar worldview with, don’t even have a domain name, a wordpress blog, a youtube channel or even a Tumblr! They’re just prolific Twitter posters. I understand, maybe they have serious jobs or lives and just don’t want to be that involved due to the potential social and monetary risks of becoming more “visible.” Yet, when it comes time to network, promote things, and achieve any kind of financial sustenance in dissident media, we will have to work within the new imperial framework as it exists. Want your “controversial” ideas to gain wider exposure and traction? The only sites that wouldn’t be totally appalled by them probably won’t publish your thought pieces since they’re run by other people whom you don’t agree with and have been trolling on social media for years.

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The ferryman in Secret of Evermore

We’ll be condemned to appealing to these new powerbrokers and gatekeepers, playing the edges and catering to their whims, while trying to slip something interesting through the cracks. We’ll have to offer up an amulet to ferryman Milo in the hopes he’ll transport some watered down version of our ideas across the desert of doom toward Nobilia, where they can be examined and traded in the mainstream marketplace like jars of spice. Alternatively, we can build up our own mini empires, and work to make the thought leaders and idea traders be people like us. Preferably, we should work to ensure they are us.

Blood, Soil and Food Courts

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MetroCenter Mall, Phoenix Arizona, 1970s

People often take it for granted that no one in cities like Phoenix could feel any connection to the local buildings because many of them are so recently constructed and thought to be from times when buildings had little to no spiritual or architectural significance other than for utilitarian commercial use or cookie cutter, tract housing.

“Would you fight and die for North Park Mall?” Richard Spencer asked jokingly (referring to a Dallas, TX shopping center that was presumably near an area where he grew up) during a recent Millennial Woes podcast titled, “The End of America.”

Well no..I wouldn’t, but mostly because I’m not from Dallas. However, I would fight and die for Paradise Valley Mall in Phoenix, not because I’m some kind of libertarian zealot or free market fanaticist (if anything I’m closer to a crypto-communist) but because the building and surrounding area was an integral part of my childhood and teenage experience. Admittedly, I grew up around the eastern side of town. Other 80’s kids on the west side would have spent their youth cavorting around iconic Metro Center mall (one of the film locations of Bill and Ted’s Excellent Adventure.) MetroCenter was the vastly superior establishment before it became overwhelmed with nonwhite gangsters and wiggers in the early to mid 90’s and was too ghetto for civilized people to hang out at.)

Believe it or not and disturbing as it may seem, people who grow up here actually do feel connected to many of these local landmarks. They’re a part of our identity and culture. Humans are territorial creatures of habit, often becoming attached to familiar haunts, no matter how superficially or artificially contrived those habitats are. It isn’t the mindless consumerism of these old malls that people identify with, but their place in our hearts as social and community hubs. I have more aesthetic affinity for a 1970’s futurist Phoenix mall or swanky mid century modern dwelling than I do for any of the 17th century churches or old office buildings in the northeastern US. Those particular eras and places do nothing for me compared to the unfulfilled space age promise of mid-century modernism, and I’m not the only one, as there are a great many advocates here who attempt to preserve structures that many outsiders would reflexively deem significant.

Robert Fairburn, Architect of MetroCenter Mall
Robert Fairburn, Architect of MetroCenter Mall

Whether it was The Wanderers or Monster Kody, street gangs have always fought over what outsiders no doubt perceived to be worthless territory, in the trivialest of turf wars. Would you fight for your home? What about your neighborhood? What about your home away from home?

Some self-proclaimed photographer “activists” have managed to convince themselves that the “death of malls” signifies some kind of broader decline of American capitalism, but the reality is that these malls were simply devoured by the very machine mechanisms of capitalism that helped spawn them in the first place. They’re in fact being replaced with an even more atomized form of capitalism, consisting of online shopping and big box stores, with “social media communities” and phone app browsing replacing local shopping and social communities, taking depersonalization to a new level entirely. Instead of gloating over an illusory victory, leftists should be preserving and re-purposing these malls into the futuristic communal living and socialization centers they were originally envisioned as. You never know what you’ve got until it’s gone.

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Like Spencer, I don’t have any real attachment to the abstract values which comprise the contrived, constitutional “American” identity that conservatives fetishize and deify. And no, I probably wouldn’t actually fight and die for these local Phoenix malls, but only because they’re already ruined or nearly demolished. Much of this area is already overrun, and it’s too late. Some areas sadly have to be written off, because we just don’t have the numbers. Yet by necessity, the un-luxurious of us that remain (outnumbered) are compelled to gravitate toward a more biological identity, preserve the collective desire and genetic foundation that offers the greatest probability of creating the types of societies we wish to live in, somewhere. We’ll make a stand there. See you at the Orange Julius, Caesar!